After graduating from Lancaster University John's initial photographic experience lay in the world of advertising. He assisted several still life and food photographers in London for publications like the Sunday Times Magazine, before heading off on location for advertising photographers for larger budget campaigns. He recalls vividly flying back to the lab in London on campaigns across Europe, to drop film at the lab as an assistant photographer. To ensure the film stock and the capture was good was essential before the rest of the team returned with all the props and gear. How things have changed after the millenium!

This experience gave him a valuable insight but also the time to develop his own style. A client base developed for companies and fashion labels when he started his own business a short time after the millenium. The commissions have been diverse for clients including but not limited to: Tata Steel, Balfour Beatty, Karen Millen, Channel 4, Tiger Aspect Productions, The Wolseley, Add Action, Corus Steel. He has photographed everything from steel track to actors on-set as the stills photographer. His photographs have been seen on 48 sheet billboard and adshel spaces for ketamine awareness to small brochures and websites for start ups with smaller budgets.

It was as a documentary photographer however, that he appreciated the value and impact of photography. This began a passion for travel with the camera. Initially, friends commissioned him to photograph their celebrations around Europe. Other commissions followed in exotic countries such as Israel, Morocco and India. The commercial knowledge previously gained in fashion photography helped to translate the documentary style with originality, as elements from studios and artificial light enhanced the work on location.

Instinct and understanding of how to capture such photographs quickly, and on location is something that is self taught. Knowing where to be to compose the photograph and to direct the capture is also crucial. Equally importantly however, is using and manipulating the environment and the light. The strongest photographs are to give a narrative, but also ensure they are captured without causing distraction.

John graduated as a Bachelor of Art with honours when darkrooms and chemicals were still very much part of the industry. He has worked through the transition from film to digital knowing much about darkroom techniques and chemicals, and working with medium and large format cameras - the belief being this technical knowledge still gives strength to a photograph. He also dedicates time to personal photography projects for photo agencies in London - Millenium Images, Getty and Alamy.

He lives in the vibrant and creative city of Barcelona with his Catalan wife Sonia and his daughter Olivia. Being close to the Mediterranean and the Pyrenees are important as they love the outdoors... trekking, skiing and power boating. They travel frequently, often to the Pyrenees and the Balearic Islands.